Stores try to pump up the discounts using sneaky tricks.Īccording to the NerdWallet report, some stores will increase the "original" price of a product in a Black Friday ad by listing the manufacturer's suggested price rather than the one they usually use in stores. The worst were warehouse stores like Sam's Club and Costco, but those places are more likely to offer major deals year-round if you buy in bulk. JCPenney offered the biggest percentage discounts, followed by Kohl's and Stage. WalletHub crunched the sale numbers to figure out the best and worst stores to check out on Black Friday. Some of the ads are even virtually identical from year to year. According to an analysis by WalletHub, 11.2% of the items on sale will be repeats.
NerdWallet found that 95% of retailers are repeating some Black Friday deals, listing at least one product at exactly the same price this year as they did on Black Friday last year. A lot of the big-ticket deals are repeats this year. "Shoppers still have to do their homework early." Here's what you need to know. "Just because a retailer promotes a certain product as a 'deal,' consumers shouldn't take that at face value," Katrina Chan, NerdWallet's shopping manager, said in the report. Personal finance site NerdWallet analyzed Black Friday ads from 21 major retailers and found that the deals this year aren't all they promise.
And Black Friday, the unofficial kickoff to holiday shopping mania, is the busiest shopping day of the year, followed by "Super Sunday" right before Christmas.īut Black Friday has lots of tricks up its sleeve that might make you want to stay home and eat leftovers instead. The National Retail Federation predicts that Americans will spend a whopping $630.5 billion this holiday season, a rise of 3.7%. Black Friday is instead a shopping marathon, where only the strong-elbowed survive. The day after Thanksgiving isn't about digesting all that turkey anymore.
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